Michael Bast Art of Flavor: Snapea Crisps

With an opportunity to reposition and repackage their existing two-SKU line, Calbee North America sought to grow the brand by leveraging their small, but loyal salty-snack / salad topper customer base.

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Scott Hull Associates + Panera

Panera Bread was looking to freshen up their in-store cafe decor with a gallery direction theme of the world's largest collection of bread artwork. The in-house design group in charge needed to put together an impressive presentation of original artwork with a broad range of styles in a very short time. After explaining the theme and audience to Scott Hull, he put out a call to his talented associates. The resulting imagery made for a presentation that wowed the client and was readily available for reproduction and mass application to customize each cafe.

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Michael Bast + Landor = New Sour Patch Characters

What was the Sour Patch brand’s ownable equities? Sour Patch characters. So Landor's team enlisted the help of Scott Hull Associates' food illustrator, Michael Bast to help with the creation of a new cast of Sour Patch characters.

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