To help understand the creative process and what it takes to make the collaboration between illustrator and art/creative director more fluid, I thought the answers to this question might be enlightening.

Did you know Panera Bread builds each bakery cafe from the ground up, with architects and designers thinking through all aspects of the project, including which neighborhood it’s in? Realizing that, it makes sense that they wouldn’t choose off-the-shelf art for their carefully considered spaces.

Panera Bread was looking to freshen up their in-store cafe decor with a gallery direction theme of the world's largest collection of bread artwork. The in-house design group in charge needed to put together an impressive presentation of original artwork with a broad range of styles in a very short time. After explaining the theme and audience to Scott Hull, he put out a call to his talented associates. The resulting imagery made for a presentation that wowed the client and was readily available for reproduction and mass application to customize each cafe.