These 9 Illustrations Spring From The Page
Spring is finally here. And after this long winter, we could all use some sun. To help shake off the cold weather, we had a few of our illustrators put Spring to paper.
Michael Bast Behind the Scenes on Celestial Seasonings Packaging
Sometimes it's not so much about the product; but where the product can take you. Where to? Tea giant Celestial Seasonings wanted to invite us all on a trip with their green tea packaging.
Michael Bast Art of Flavor: Snapea Crisps
With an opportunity to reposition and repackage their existing two-SKU line, Calbee North America sought to grow the brand by leveraging their small, but loyal salty-snack / salad topper customer base.
What Makes You a Good Art Director?
To help understand the creative process and what it takes to make the collaboration between illustrator and art/creative director more fluid, I thought the answers to this question might be enlightening.
Michael Bast + Landor = New Sour Patch Characters
What was the Sour Patch brand’s ownable equities? Sour Patch characters. So Landor's team enlisted the help of Scott Hull Associates' food illustrator, Michael Bast to help with the creation of a new cast of Sour Patch characters.