To help understand the creative process and what it takes to make the collaboration between illustrator and art/creative director more fluid, I thought the answers to this question might be enlightening.

Panera Bread was looking to freshen up their in-store cafe decor with a gallery direction theme of the world's largest collection of bread artwork. The in-house design group in charge needed to put together an impressive presentation of original artwork with a broad range of styles in a very short time. After explaining the theme and audience to Scott Hull, he put out a call to his talented associates. The resulting imagery made for a presentation that wowed the client and was readily available for reproduction and mass application to customize each cafe.