How to Update a Historic Brand (Without Breaking Things)
Von Glitschka worked on a pretty great packaging project that even involved a logo update. Check it out and see what all we did with Landor to update this historic brand. We’ve even included 5 Tips for your next packaging project or update. Did we miss one? What’s works best for you?
Elevating the Yankee Candle Tradition
For years, Lisa Ballard has been an illustrative resource for the talented designers at Yankee Candle. A “go to” partner whenever new products emerge, much of Lisa’s work has dealt with breaking out of Yankee Candle’s traditional line (e.g. Scent Sticks products).
Bring the Horizon World to Life
Providing America's families with wholesome organic dairy products has been the heart and soul of Horizon for over twenty years.
Michael Bast Behind the Scenes on Celestial Seasonings Packaging
Sometimes it's not so much about the product; but where the product can take you. Where to? Tea giant Celestial Seasonings wanted to invite us all on a trip with their green tea packaging.
Meg Hunt's Wine Label Collaboration with Barrel+Ink
When Meg Hunt was tracked down by Barrel+Ink to add her visual interpretation to a limited edition wine named Jet Set Jungle, she was excited to explore new territory.
Michael Bast Art of Flavor: Snapea Crisps
With an opportunity to reposition and repackage their existing two-SKU line, Calbee North America sought to grow the brand by leveraging their small, but loyal salty-snack / salad topper customer base.