What Makes You a Good Art Director?
To help understand the creative process and what it takes to make the collaboration between illustrator and art/creative director more fluid, I thought the answers to this question might be enlightening.
Michael Bast + Landor = New Sour Patch Characters
What was the Sour Patch brand’s ownable equities? Sour Patch characters. So Landor's team enlisted the help of Scott Hull Associates' food illustrator, Michael Bast to help with the creation of a new cast of Sour Patch characters.