How to Update a Historic Brand (Without Breaking Things)
Von Glitschka worked on a pretty great packaging project that even involved a logo update. Check it out and see what all we did with Landor to update this historic brand. We’ve even included 5 Tips for your next packaging project or update. Did we miss one? What’s works best for you?
The Skill of Redesigning an Established Characters
Refreshing established characters can be an issue. You can lose valuable equity in the transition. See how Von Glitschka collaborated with Mann Sales Co to help 1908 Candy Company refresh their line up of characters.
Beer, But Make It Fashion. Mikey Burton has the Answer.
Mikey Burton’s 100 Envelopes project has gotten lots of attention. And the Australian brewery KAUJI was looking for something big and bold to make their new limited run cans stand out.
How Personal Projects Keep Creativity Flowing.
When Mikey Burton started his 100 Envelopes project a couple years ago, it was simply a way to take his sketching to a new place—or in this case, a whole new postal code.
The Value of Using Illustration Instead of Photography
Scott Hull Associates connects illustrators and brands from across the world to get beautiful work done quickly and efficiently. Check out Lisa Ballard’s packaging for Green Mountain Coffee Roasters as an example! From concept sketches, to background art, to final mockups, the whole process is detailed at the link below.
A Tale in Collaboration (Ft. Social Distancing)
So when Mikey Burton teamed up with Keith Berger of Cranky Pressman to make a beautiful print about social distancing, they kept their hands—and thumbs—busy. They produced a 16x26, two-color letterpress poster, printed with love—and big ol’ wood letters—in Salem, Ohio. This limited-edition print sold out in less than an hour.