Michael Bast + Landor = New Sour Patch Characters
What was the Sour Patch brand’s ownable equities? Sour Patch characters. So Landor's team enlisted the help of Scott Hull Associates' food illustrator, Michael Bast to help with the creation of a new cast of Sour Patch characters.
“Art On The Road Town Meeting” Summary
There are 6,000 related design jobs in the Cincinnati area, but we invited only a select group. These thinkers strive for excellence and are consumed by finding creative, innovative and effective ways to reach their customer, and their client’s customer. And we all want to push each other forward. The goals of this “town meeting” were: 1.) Get to know each other better, 2.) Determine how, together, we can make the creative process more effective.
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