Refreshing established characters can be an issue. You can lose valuable equity in the transition. See how Von Glitschka collaborated with Mann Sales Co to help 1908 Candy Company refresh their line up of characters.

Channeling Amalga Distillery’s clean, bright, and fresh aesthetic, Eric Nyffeler created a vintage and minimalist design that speaks directly to Alaska's enormous wilderness and appeals to the outdoor enthusiasts who fill the state.

With an opportunity to reposition and repackage their existing two-SKU line, Calbee North America sought to grow the brand by leveraging their small, but loyal salty-snack / salad topper customer base.

What was the Sour Patch brand’s ownable equities? Sour Patch characters. So Landor's team enlisted the help of Scott Hull Associates' food illustrator, Michael Bast to help with the creation of a new cast of Sour Patch characters.