Dan Townsend, owner and Creative Director at Townsend Communication Arts client geotechnical construction firm Hayward Baker, was actually just looking for somebody who understood unusual visual perspective.

What was the Sour Patch brand’s ownable equities? Sour Patch characters. So Landor's team enlisted the help of Scott Hull Associates' food illustrator, Michael Bast to help with the creation of a new cast of Sour Patch characters.