Artist | Michael Bast, Category | Advertising, Category | Products, Subject | Character De..., Subject | Food & B..., Subject | Packaging scott hull Artist | Michael Bast, Category | Advertising, Category | Products, Subject | Character De..., Subject | Food & B..., Subject | Packaging scott hull

Michael Bast + Landor = New Sour Patch Characters

What was the Sour Patch brand’s ownable equities? Sour Patch characters. So Landor's team enlisted the help of Scott Hull Associates' food illustrator, Michael Bast to help with the creation of a new cast of Sour Patch characters.

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