Sometimes it's not so much about the product; but where the product can take you. Where to? Tea giant Celestial Seasonings wanted to invite us all on a trip with their green tea packaging.

With an opportunity to reposition and repackage their existing two-SKU line, Calbee North America sought to grow the brand by leveraging their small, but loyal salty-snack / salad topper customer base.

What was the Sour Patch brand’s ownable equities? Sour Patch characters. So Landor's team enlisted the help of Scott Hull Associates' food illustrator, Michael Bast to help with the creation of a new cast of Sour Patch characters.