Whenever you are asked to work on a long-standing iconic image such as the Budweiser Clydesdales, the biggest challenge is striking a creative balance. The art already has a name for itself. You want to add your own personal point of view while always considering the equity of the images that came before me.

Did you know Panera Bread builds each bakery cafe from the ground up, with architects and designers thinking through all aspects of the project, including which neighborhood it’s in? Realizing that, it makes sense that they wouldn’t choose off-the-shelf art for their carefully considered spaces.