Tossing around the phrase "Original Art Works", I can think of no better example than the DataYard rebranding featuring Mark Riedy's focused illustrative design.

Whenever you are asked to work on a long-standing iconic image such as the Budweiser Clydesdales, the biggest challenge is striking a creative balance. The art already has a name for itself. You want to add your own personal point of view while always considering the equity of the images that came before me.