Why Social Media Isn’t Enough When Searching for Your Next Illustrator

Illustration by Curtis Parker

Scrolling through social media for your next illustrator? While it might seem like the easiest way to find talent, relying solely on Instagram or TikTok could mean missing out on incredible opportunities.

Sure, the advice to “just look for illustrators with big social media followings” sounds logical. After all, if they have followers, they must be good, right? Not necessarily. The reality is that some of the most talented illustrators are too busy perfecting their craft and delivering high-quality work for clients to focus on curating a perfectly polished social media feed.

Social media is only one piece of the puzzle. While it’s great for visibility, it doesn’t always reflect an artist’s full potential, versatility, or ability to meet commercial needs.

So, how can you ensure you’re hiring the perfect illustrator for your project? Here are a few tips:

1. Look Beyond the Grid

Social media is a highlight reel, not the full picture. Dive deeper into portfolios, case studies, and previous projects. Look for work that aligns with your brand’s aesthetic and goals.

2. Work With Trusted Agents

This is where we come in. Trusted agents like us specialize in connecting brands with illustrators who are the perfect fit for their projects. We’ve built relationships with a diverse roster of talented artists, each vetted for their professionalism, creativity, and ability to deliver results.

3. Value the Process

Great illustrators don’t just create pretty pictures—they solve problems, elevate concepts, and help brands tell their stories in a way that resonates with their audience. Hiring the right illustrator is about finding someone who understands your vision and can bring it to life uniquely and impactfully.

The most successful collaborations happen when you focus on finding the right fit, not just the most visible one. That’s where we excel. We connect brands like yours with illustrators whose work is commercially viable, memorable, and tailor-made for your needs.

So, why settle for scrolling? Let us do the heavy lifting. Get in touch today, and we’ll help you find the perfect illustrator to bring your vision to life.

Contact Scott Hull To Learn More

937-433-8383