It’s sometimes the most stressful part of a project, but it doesn’t have to be. Asking the right questions up front can help us maximize your investment in the long run. Here’s some of what we need to know – you’ll talk through a few more details with Scott before we get underway.
Current deadlines Reasonable deadlines When can we start?
What’s the job description and underlying needs? What is your customer expecting? (And how can we exceed it?) Technical stuff – Color or B/W, size, format, etc?
What reference materials will we work from?
Is the art making, say, a one-time appearance for an internal presentation, or is it the image that will appear in print, broadcast, online and flown from blimps as the new key to branding a global corporation? That all affects cost too.