Mikey Burton’s Infographic Defines Harry Potter Brand
June 29, 2011
Harry Potter has been a big part of Scott Hull Associates. It all started when Mary GrandPre created the face of Harry Potter while she was represented by SHA. Now Fast Company magazine asked Scott Hull Associates’ Mikey Burton to provide an infographic about this multibillion dollar empire. Will the Harry Potter brand keep thriving after release of the last movie, July 15th? Mikey gives the viewer the “Numerology” break down to what’s at stake.
After all, we only retain 10% of what we hear in 72 hours verses 90% what we see in 72 hours.
Very cool, Mikey. I dig.
I’m wondering where you got those stats? After a quick google-ing I found nothing of the sort. Only this: http://tinyurl.com/3nr6n3c
Good question Dave! It was taken from several talks by Sunni Brown, http://www.sunnibrown.com. I’ve email Sunni’s organization requesting confirmation backing the statement.
Very nice work!