The Last Advertising Agency On Earth

I had the honor to meet Michael Gass at the New Business Summit in Nasville a few weeks ago. Michael knows the pulse of the new era of communciations and posed the queston on his blog, Fuel Lines, "Your agency needs to be prepared for the magnitude of digital growth. Are you ready?" "What will the future of advertising look like? The Last Advertising Agency on earth is a short film about what the future of advertising might look like if they don’t embrace the power of digital." Produced by Saatchi & Saatchi Canada, Tool, Pirate, Rooster and Lunch. [vimeo]http://vimeo.com/10251808[/vimeo] We are likely to see more change to our industry within the next 5 years than has been seen in the previous 50.

Oh so true...