Art Directors

What Makes You a Good Art Director?

To help understand the creative process and what it takes to make the collaboration between illustrator and art/creative director more fluid, I thought the answers to this question might be enlightening.

How important is it that an Art Director knows how to draw?

This past month Scott Hull Associates was involved in a LinkedIn discussion that posed the question, “How important is it that an Art Director knows how to draw?” Scott Hull has this to say about the idea, “Is it the pencil or your ability to communicate an idea? It all comes down to evoking an emotion. Anyone who can harness creativity and innovative ideas will be the power brokers well into the future. That’s one rule that will never change.