Our Process

From the spark of an idea to roaring success - we can help you every step of the way.It works like this:

1. Concept You tell us about your audience and what we're trying to show them. Outline the project's scope and format along with its content and messaging.* We give you visual ideas, usually in the form of black and white sketches that help us explore different approaches.

2. Presentation Together we fine-tune the idea(s) until we've got a solid, strategic visual for the big unveiling to your customer. If needed, and if budget allows, we'll provide an additional refined sketch or two and make sure we're good to go.

3. Image Development The idea is a hit. We've addressed any feedback together, addressed any new findings that can help streamline the strategy, and it's come down to confirming details. Where will the finished art appear? How big? Will we need an online version as well? Are there any offshoot elements that could help the overall cause?

4. Final Art Production Presto. A brainstorm is transformed into a living, breathing illustration. We both take a step back, try to look at it with fresh eyes and make any last-minute tweaks to keep it perfectly aligned with the original strategy. Now it's time to pop corks and discuss the next project.

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**1b. Pricing It's sometimes the most stressful part of a project, but it doesn't have to be. Asking the right questions up front can help us maximize your investment in the long run. Here's some of what we need to know – you'll talk through a few more details with Scott before we get underway.

Scope What's the job description and underlying needs? What is your customer expecting? (And how can we exceed it?) Technical stuff – Color or B/W, size, format, etc? What reference materials will we work from?

Schedule Current deadlines Reasonable deadlines When can we start?

Usage Is the art making, say, a one-time appearance for an internal presentation, or is it the image that will appear in print, broadcast, online and flown from blimps as the new key to branding a global corporation? That all affects cost too.

It's a lot of questions, we know. We also know how important it is to get this step right.