Lisa Ballard + Adds a Visual Voice To Airheads

What started out as a stocking-stuffer project turned into the creation of a whole visual toolbox for the client, including customizable indoor and outdoor scenes for customers to decorate with Lisa’s custom artwork.

Scott Hull Associates artist Lisa Ballard got into the mindset of the 6- to 12-year-old target audience by interviewing kids, checking popular youth websites to make sure her artwork was on trend, and, well, by just enjoying the assignment. In Scott’s words, “The more fun Lisa had, the better the art kept getting.” A collection of stickers quickly revealed itself as an image library in the making, and the client ended up requesting additional art to complement the initial work.

The final piece was picked up by a fairly well-known, good-sized retailer by the name of Walmart, and sold so well in its initial run that they chose to offer it again the following holiday season. What’s more, Lisa’s art was a hit on social media and has found its way into numerous presentations and craft projects. Looking back, Design Manager Deidre Evans says “This project actually went really smoothly. The brand team was amazed at how quickly we got to something we loved.” ......................................................................................................................................................... .......................................................................................................................................................... ..........................................................................................................................................................