HOW Magazine: Eric Nyffeler Promoting Art With Art

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Nyffeler-Eric-HOW-mag-04-Scott-Hull

Our newest artist, Eric Nyffeler is no one-trick pony. His past projects include everything from recording artists, to grocery stores, to coffee packaging. He is living proof an artist with a very particular aesthetic can satisfy a diverse and varied client base.

Recently, Eric sat down with HOW Magazine's Chris Jalufka to discuss how a kid designing indie rock posters on the side, found his footing as a full-time freelance artist making his way in the editorial world. The six-page spread peels back the curtain to reveal what happens on the business side of being a career creative. A quote from the article sums up the value Eric provides his clients and it's the main reason we knew we wanted to represent him.

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Nyffeler-Eric-HOW-mag-01-Scott-Hull

Lucy Quintanilla, creative director at Mental Floss Magazine, tells us how she came to commission Eric for an editorial assignment. "I remembered a Gotye poster - the colors, patterns, and composition stuck in my head."

A successful visual campaign will stick with you regardless of the subject matter.

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Nyffeler-Eric-HOW-mag-02-scott-hull

What is it that makes Eric's designs so rich and memorable? He attributes it to his attention, nay, his compulsion to detail.

"It seems my clients never fail to comment on the care and minuscule detail I put into the textures of my work. That's exactly why I manually and physically hand texture almost every element of a composition. Additionally, my attention to my color palettes borders on obsessive, and I will often tweak colors on a project more times than I can remember until it is just right."

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Nyffeler-Eric-HOW-mag-03-Scott-Hull

It will be exciting to see what projects will receive the Eric Nyffeler touch in the future. One thing is certain, once we see them, we won't soon forget them.

A LINK TO THE ONLINE ARTICLE WILL BE POSTED AS SOON AS IT'S AVAILABLE