Refreshing established characters can be an issue. You can lose valuable equity in the transition. See how Von Glitschka collaborated with Mann Sales Co to help 1908 Candy Company refresh their line up of characters.
Channeling Amalga Distillery’s clean, bright, and fresh aesthetic, Eric Nyffeler created a vintage and minimalist design that speaks directly to Alaska's enormous wilderness and appeals to the outdoor enthusiasts who fill the state.
Take a peek inside David Reinbold’s world, his drawings, and some things he learned along the way. Melding the traditions of the past with technological tools of today.
For years, Lisa Ballard has been an illustrative resource for the talented designers at Yankee Candle. A “go to” partner whenever new products emerge, much of Lisa’s work has dealt with breaking out of Yankee Candle’s traditional line (e.g. Scent Sticks products).
David Reinbold sends over images from his sketchbooks from time to time. But this grouping caught my eye and curiosity. What was Dave thinking? This is his reply:
The setting: a crowded veterinary conference. A sea of animal lovers all gathering pamphlets and brochures and business cards. Ooh-ing and aah-ing over the latest in pet care as they bump elbows with their furry-friend-loving peers.