Mark Riedy + Dessert for the Eyes

Mark Riedy  once created a likeness of football star and budding entrepreneur, Bo Jackson. Bo was releasing a line of homemade frozen pies based on Momma’s own recipes, and Riedy’s graphic style was chosen for the packaging art. The portrait made a brief appearance in the frozen food case before the product line was acquired by a major food corp. “I recently took the time to develop Bo’s portrait into a complete package design,” said Riedy. Who knows? If they had used this design direction, maybe Bo and Mark would still be chillin’ in the frozen food isle..

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