Scott Hull Associates

Scott Hull Associates is happy to announce the winners of the Trigger Award for the third and fourth quarters of 2007. The Trigger Award celebrates the success resulting from the collaboration of SHA clients and SHA artists, as measured through tangible, real-world results. The name is derived from what our clients intend to achieve with original illustration, to “trigger” a specific response within a target audience. Our judges have evaluated each of the nominations, the results yielded by those efforts, and designated the projects listed below as the Trigger Award winners for the first quarter of 2008.

We’ll announce the Trigger Awards quarterly.

And now, the winners!

Trigger Award Winner #1

Our Client: Breakwater Communications
Print Advertising Manager: Jeff Benton
Artist: Visit Greg LaFever
Their Client: Ranger Boats
Project: Ranger 2250 cut-away illustration

From our client:
Ranger Boats was looking for a way to promote two major selling features of one of our new products; quality of construction and safety. We were creating a 4 page flyer for dealer showroom and tradeshow displays. Our target audience was families and outdoorspeople in middle to upper-class households. Greg helped us create a realistic looking 3-dimensional “cut-away” illustration of our new family/recreational boat the 2250 SS. The illustration provided prospective customers with an inside look at the construction and safety aspects of the new product in a way no other visual could produce. As the cornerstone of our 4 page retail flyer, this illustration was well received. Thanks in part to this illustration, we were able to exceed our first quarter sales projections for this new and unique product.

Visit Greg LaFever’s portfolio to see more of his work.

Trigger Award Winner #2

Our client:Lew Lara
Art Designer: Giuliano Enrico Springhetti
Artist: Penelope Dullaghan
Their client: Fleury
Project: Series of Illustrations for a campaign targeted at women and men aged 25+ until 70 yr

From our client:
This campaign was targeted at women and men aged 25+ until 70 yrs, married or not, ordinary people, higher income. We first want our target audience to feel the emotion that Fleury is the best place to go when you might have a health problem. We want our target audience to know that Fleury has the best machines and the best doctors in Brazil. We want to reduce the normal feeling that people usually don t like very much to go to a health care facility, because if they do, they are having some kind of health problem. With our illustrations we want to convey a more friendly and comfortable ambiance.

To test the effectiveness of the illustrations, we asked our clients to answer a short questionnaire relating their feelings and emotions about the new campaign. The results were great – the clients loved the illustrations.

The artist we worked with understood our target very well, producing illustrations that are very refined, elegant, exactly tuned to our target.

Visit Penelope Dullaghan’s portfolio to see more of her work.

Look for the next round of Trigger Awards this summer!