Officially designated to recognize clients who have had exceptional success in achieving their objectives through use of original illustration, Scott Hull Associates’ latest accolade not only acknowledges the universal craving for results, it *celebrates* it.

And while SHA has been making things happen for their clients for some 26 years now, only recently have they begun to focus so closely on measuring the results. It’s a brilliant, if paradoxical, proposition: set the project’s objectives at the very beginning, and you reduce the client’s uncertainty. Reduce the client’s uncertainty, and you can take more risks creatively. Make the rules so you can break the rules. What a concept.

What’s more, under this new model the success stories quickly start piling up. And not just ¨This piece turned out really well, everybody thought it was pretty,” types of responses, but *real* (and really client-friendly) successes. Phrases get thrown around like “Increase in overall attendance, brisk sales, and 10,000+ customers engaging with the campaign.”

Being able to cite results like these has a way of making business-types smile, whether they’re current clients, tentative clients or potential clients. And a smiling client, it goes without saying, is a very good client to have.

When submitting your entry, please be thorough. Here’s an example of great feedback, submitted by Frank Best International, who’s client, Honda, elevated their brand with a unique use of illustration by Mark Riedy:

As the market leader, it would be easy to get complacent and simply rely on the product to sell itself. With the changing business environment, however, we needed to re-engage the customer, remind him of Honda’s benefits and clearly position the brand as the best choice for engines. We believed that effectiveness could only be achieved if the target audience spent time studying the ads and connecting to the Honda brand. This campaign elevated engagement to a new level, especially considering the highly targeted magazines where it appeared. The creative concept was based on the classic “find what’s wrong with this picture” children’s activity. We created realistic illustrations that had several out-of-place elements and one – the Honda Engine – that was “very right.” The implication, of course, was that there is only one correct decision when choosing an engine for industrial or rental usage. We designed a contest in which readers could find the incorrect items, submit a list to Honda on a specially designed website and receive a free hat. On average, it took our test subjects upwards of three minutes to identify every one. Web-traffic surged.

The more feedback you give, the better your chances of proving your case. Ready to submit then?

You can submit your entry here!