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	<title>Scott Hull Associates &#187; tuson</title>
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	<copyright>Copyright &#xA9; Scott Hull Associates 2010 </copyright>
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	<itunes:summary>Original art works.</itunes:summary>
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	<itunes:author>Scott Hull Associates</itunes:author>
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		<title>Riddell Williams + Re-branding</title>
		<link>http://scotthull.com/artists/blog/riddell-williams-re-branding/</link>
		<comments>http://scotthull.com/artists/blog/riddell-williams-re-branding/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:16:41 +0000</pubDate>
		<dc:creator>jackson</dc:creator>
				<category><![CDATA[Artist | Lorraine Tuson]]></category>
		<category><![CDATA[Branding Projects]]></category>
		<category><![CDATA[Business Projects]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[re-branding]]></category>
		<category><![CDATA[Riddell Williams]]></category>
		<category><![CDATA[tuson]]></category>

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		<description><![CDATA[SHA Artist/Illustrator: Lorraine Tuson Art /Design Director: Sheri Myers Project: Riddel Williams Brand: Holiday Card Lorraine Tuson, consummate illustrator for the law firm Riddell Williams, has done it again. For the past several years Lorraine has taken on the enjoyable project of illustrating series of images for the company’s brochure and then eventually translating them [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.scotthull.com/newsletters/nov09newsletter/tuson.jpg" width="520" height="350"></p>
<p><strong>SHA Artist/Illustrator:</strong> Lorraine Tuson<br />
<strong>Art /Design Director:</strong> Sheri Myers<br />
<strong>Project: </strong>Riddel Williams Brand: Holiday Card</p>
<p>Lorraine Tuson, consummate illustrator for the law firm Riddell Williams, has done it again.  For the past several years Lorraine has taken on the enjoyable project of illustrating series of images for the company’s brochure and then eventually translating them into holiday cards.</p>
<p>This year Lorraine transformed the focal image of a flower made up of hands and turned it into a wreath with a ribbon. This changed the color palette completely and gave them a decidedly different interpretation of their classic brand identity.</p>
<p>Lorraine is a key element in keeping the law firm’s look and brand fresh and updated.  She took the old and made it new. Art director Sheri Myers has this to say about the working relationship with Lorraine, “The past three years, I have worked with Lorraine to transform one of the original branding illustrations she created for Riddell Williams into a winter scene for our annual holiday card.  This transformation process allows us to retain the branding of the illustration, while expanding its usage, giving us more bang for our buck.  Lorraine has been fantastic to work with and has created a beautiful transformation again this year.”</p>
<p>
            <em><a href="http://www.riddellwilliams.com/" target="_blank">Click here to see Lorraine Tuson&#8217;s striking illustrations throughout the Riddell William&#8217;s website</a><a href="http://www.riddellwilliams.com/">.<br />
            </a></em>Also see: <a href="http://scotthull.com/artists/tuson/" target="_blank"><em>Lorraine&rsquo;s portfolio</p>
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		<title>Lorraine Tuson + OPC Register Magazine</title>
		<link>http://scotthull.com/artists/blog/lorraine-tuson-opc-register-magazine/</link>
		<comments>http://scotthull.com/artists/blog/lorraine-tuson-opc-register-magazine/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 20:43:50 +0000</pubDate>
		<dc:creator>jackson</dc:creator>
				<category><![CDATA[Artist | Lorraine Tuson]]></category>
		<category><![CDATA[Editorial Projects]]></category>
		<category><![CDATA[lorraine]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[opc]]></category>
		<category><![CDATA[register]]></category>
		<category><![CDATA[tuson]]></category>

		<guid isPermaLink="false">http://scotthull.com/artists/?p=422</guid>
		<description><![CDATA[The OPC Register was searching for an illustration to accompany their feature article on &#8220;leading student achievement&#8221;. They wanted the art to play with words like reflection, networking, contribution, and improvement. Avoiding the visual cliches that go with academic illustration such as apples, school bells etc., Lorraine had a vision of various birds creating a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.scotthull.com/newsletters/july2009newsletter/part5-Tuson.jpg" alt="" /></p>
<p>The OPC Register was searching for an illustration to accompany their feature article on &#8220;leading student achievement&#8221;.  They wanted the art to play with words like reflection, networking, contribution, and improvement.  Avoiding the visual cliches that go with academic illustration such as apples, school bells etc., Lorraine had a vision of various birds creating a nest to symbolize what the Register wanted the article to visually convey.  The birds were drawn in multiple colors to help along the idea of different parties and areas all working together, while creating a nest was the appropriate kind of image to represent nurturing.</p>
<p>Art director Dale Vokey loved Lorraine&#8217;s image so much that he asked Lorraine for additional background textures and some illustrated leaves so he could separately work them into the design of other pages and sidebars.  She was more than happy to oblige.  Dale praises Lorraine’s finished product by saying, “It is beautiful!  You have simply made my day.”</p>
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		<title>Lorraine Tuson + Spot Illustration</title>
		<link>http://scotthull.com/artists/blog/lorraine-tuson-spot-illustration/</link>
		<comments>http://scotthull.com/artists/blog/lorraine-tuson-spot-illustration/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 18:57:08 +0000</pubDate>
		<dc:creator>jackson</dc:creator>
				<category><![CDATA[Artist | Lorraine Tuson]]></category>
		<category><![CDATA[Editorial Projects]]></category>
		<category><![CDATA[Illustration Projects]]></category>
		<category><![CDATA[lorraine]]></category>
		<category><![CDATA[spot]]></category>
		<category><![CDATA[tuson]]></category>

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		<description><![CDATA[The National Magazine Awards Foundation is a bilingual, not-for-profit institution whose mission is to recognize excellence in the content and creation of Canadian magazines through an annual program of awards. Lorraine Tuson produced this beautiful illustration of a phoenix for Canadian Business magazine.  It made such an impression that Lorraine was given the Silver Award [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.scotthull.com/newsletters/newsletter_images/june09/part4_tuson.jpg" alt="" /></p>
<p>The National Magazine Awards Foundation is a bilingual, not-for-profit institution whose mission is to recognize excellence in the content and creation of Canadian magazines through an annual program of awards. Lorraine Tuson produced this beautiful illustration of a phoenix for Canadian Business magazine.  It made such an impression that Lorraine was given the Silver Award in the Spot Illustration Category.</p>
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		<title>Lorraine Tuson + Cut to the Drummer Gala</title>
		<link>http://scotthull.com/artists/blog/lorrain-tuson-cut-to-the-drummer-gala/</link>
		<comments>http://scotthull.com/artists/blog/lorrain-tuson-cut-to-the-drummer-gala/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 18:54:54 +0000</pubDate>
		<dc:creator>jackson</dc:creator>
				<category><![CDATA[Artist | Lorraine Tuson]]></category>
		<category><![CDATA[Business of Art]]></category>
		<category><![CDATA[Conferences/Talks/Shows]]></category>
		<category><![CDATA[drummer]]></category>
		<category><![CDATA[lorrain]]></category>
		<category><![CDATA[tuson]]></category>

		<guid isPermaLink="false">http://scotthull.com/artists/?p=410</guid>
		<description><![CDATA[The Bepo and Mimi Project presented the “Cut to the Drummer” gala and art auction this year to raise support for the Multiple Sclerosis Society and Scholarship Program. The challenge for each of the artists featured at this event was so take a well-known drummer and create a portrait that would in turn raise money [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.scotthull.com/newsletters/newsletter_images/june09/cuttodrumer_2.jpg" alt="" /></p>
<p>The Bepo and Mimi Project presented the “Cut to the Drummer” gala and art auction this year to raise support for the Multiple Sclerosis Society and Scholarship Program.  The challenge for each of the artists featured at this event was so take a well-known drummer and create a portrait that would in turn raise money and awareness for the MS charity.</p>
<p>Lorraine immersed herself in the music and happily researched the era surrounding her selected artist to paint, Mel Taylor of the Ventures.  For the finished product, she created an abstracted collage of shapes, figures, and forms, which presented a rhythmical portrait more concerned with energy, color and &#8216;visual&#8217; sound more than actual likeness in the literal portrait sense.</p>
<p>The couple who purchased Lorraine’s piece, Rick and Donna Braggins, had this to say about it,  “We have long admired the work of Lorraine Tuson and we are delighted to have finally added a piece to our collection. Her image stands out as an extraordinary alignment of subject and technique. Her use of collage demonstrates a wonderful sense of rhythm in both the shapes and colors. The final composition synthesizes so many significant influences of 20th century art, creating an image that is abstract, conceptual and illustrates the subject beautifully. It is a perfect alignment of image and music.”</p>
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