Riddell Williams + Re-branding

SHA Artist/Illustrator: Lorraine Tuson
Art /Design Director: Sheri Myers
Project: Riddel Williams Brand: Holiday Card
Lorraine Tuson, consummate illustrator for the law firm Riddell Williams, has done it again. For the past several years Lorraine has taken on the enjoyable project of illustrating series of images for the company’s brochure and then eventually translating them into holiday cards.
This year Lorraine transformed the focal image of a flower made up of hands and turned it into a wreath with a ribbon. This changed the color palette completely and gave them a decidedly different interpretation of their classic brand identity.
Lorraine is a key element in keeping the law firm’s look and brand fresh and updated. She took the old and made it new. Art director Sheri Myers has this to say about the working relationship with Lorraine, “The past three years, I have worked with Lorraine to transform one of the original branding illustrations she created for Riddell Williams into a winter scene for our annual holiday card. This transformation process allows us to retain the branding of the illustration, while expanding its usage, giving us more bang for our buck. Lorraine has been fantastic to work with and has created a beautiful transformation again this year.”
Click here to see Lorraine Tuson’s striking illustrations throughout the Riddell William’s website.
Also see: Lorraine’s portfolio







