Scott Hull Associates

Artist: Riddell Williams

Riddell Williams + Re-branding

SHA Artist/Illustrator: Lorraine Tuson
Art /Design Director: Sheri Myers
Project: Riddel Williams Brand: Holiday Card

Lorraine Tuson, consummate illustrator for the law firm Riddell Williams, has done it again. For the past several years Lorraine has taken on the enjoyable project of illustrating series of images for the company’s brochure and then eventually translating them into holiday cards.

This year Lorraine transformed the focal image of a flower made up of hands and turned it into a wreath with a ribbon. This changed the color palette completely and gave them a decidedly different interpretation of their classic brand identity.

Lorraine is a key element in keeping the law firm’s look and brand fresh and updated. She took the old and made it new. Art director Sheri Myers has this to say about the working relationship with Lorraine, “The past three years, I have worked with Lorraine to transform one of the original branding illustrations she created for Riddell Williams into a winter scene for our annual holiday card. This transformation process allows us to retain the branding of the illustration, while expanding its usage, giving us more bang for our buck. Lorraine has been fantastic to work with and has created a beautiful transformation again this year.”

Click here to see Lorraine Tuson’s striking illustrations throughout the Riddell William’s website.
Also see: Lorraine’s portfolio

Lorraine Tuson + Riddell Williams

This past year, art director for Phinney/Bischoff Design House, Dean Hart contacted Scott Hull Associates looking for someone to take on the task of creating branding images for Seattle law firm Riddell Williams. Lorraine Tuson was carefully chosen and excitedly took on the task of not only re-designing and creating a promotional brochure; but creating the visuals for their entire brand. And she nailed it.

Riddell Williams representative Sheri Meyer says, “We were proud to send Lorraine’s work to clients and received positive feedback from members of our firm. She was very open to capturing my concept for her illustration, and eagerly received my direction, instruction, critique, etc. It was a fabulous experience.”

The firm needed something that would evoke a feeling rather than just be overtly content driven. They wanted images that conveyed their philosophy, approach, and goals using a series of words that would be put together an informative, quality promotional package in the form of a brochure. They also wanted the series to focus around a ‘circle’ theme. A circle being a powerful symbol of life, unity, and process—all elements that Riddell Williams strives to exemplify through their practice. The firm provides services to national and international companies who have very high-end clients, so an impressive presentation in marketing is crucial. Lorraine tells us that it was a great job for her since it stretched her as a conceptual illustrator. And ever the evolving artist, she thrives off a challenge.