
When Mikey Burton decided, as the subject of his graduate thesis project, to create a series of re-imagined illustrations of what the covers of such literary classics as “Animal Farm,” “Lord of the Flies” and “Fahrenheit 451,” among many others, could have looked like, it’s safe to assume that he did not anticipate that his illustrations would make their way onto the t-shirts of adolescents nor that they would lead to the donation of over 20,000 books to several bare cupboard schools and libraries in Africa.
The thesis project was part of Burton’s graduate studies program at Kent State University; a program that resulted in a Master of Arts in Graphic Design for him. In the time since, Burton has become an accomplished artist who has done design work for such well-known clients as The Sundance Channel, MTV2 and the popular band, Wilco. Burton’s design work has received awards from Communication Arts, Print, HOW, CMYK, and Logo Lounge.
Recognizing Burton’s talent and the appeal that his modern interpretations on classic literature would have on younger audiences, Out of Print Clothing, a Brooklyn-based purveyor of stylish, youthful t-shirts that feature iconic and often out of print book covers, recently utilized the re-imagined literary graphics to launch its first collection of originals. Now, Burton’s designs can be found on the trendy, comfortable t-shirts and sweatshirts that Out of Print prints in Brooklyn and ships throughout the world.
Since launching in January of 2010, Out of Print vowed to give one book for every shirt sold to their charity partner Books for Africa, with the goal of selling enough shirts in 2010 to send 20,000 books to Africa before the end of the year. Thanks in large part to the sale of t-shirts featuring the popular designs of Mikey Burton, Out of Print reached their goal three months early and was able to send 560 boxes containing over 20,000 books to schools and libraries in Dares Salaam, Tanzania in October of 2010.
Although Burton could not possibly have foreseen the reach and success potential of his illustrations when he first created them, his comments on the goals of his design work show that what has transpired must be tremendously satisfying for him: “The whole reasoning behind my project was simply to get young adults interested in reading. I was never a big reader myself and it was something I regret every day of my life. Maybe if I thought reading was cool when I was a kid, I would have done it more. Also, in a time where people are doing less reading, I think it’s more important now than ever to make reading seem more appealing,” Burton explains.
The partnership between Burton and Out of Print turned out to be perfect for both parties. Out of Print needed access to a designer with a youthful appeal. And Burton’s creative idea and admirable goal were only in need of a specific audience, one that Out of Print provided in the form of fashion forward young adults and, most unexpectedly, a book-starved region of Tanzania.
What’s your story? Wear it proud when you send a book to Africa: Out of Print Clothing