Scott Hull Associates

Dan Greenwald: White Rhino turns to Geoff Smith for graphics in interactive office space

May 26, 2010

Client Interview

Title of project: Main Street – Sophos Invincible Game

Why did White Rhino choose Geoff? Geoff was chosen due to his extensive experience in short Flash animations for websites, TV, and the 12 years he has under his belt of teaching Adobe Illustrator. Geoff’s knowledge of AI along with its seamlessness to Flash definitely put him in a category of his own.

What was the creative challenge? White Rhino needed someone to develop an iPhone-type game interface to demonstrate the variety of business security threats that our client protects against. The end result needed to be both vibrant and simple.

Were there any special hurdles or requirements that the artist had to address? Geoff had to collaborate with us to understand how we wanted the game to work and was also expected to make suggestions for the format of the game-play area.

Describe the final outcome of the project: Geoff’s illustration was perfect. It was exactly what the client asked for and brought our vision of the game to a whole new level.

Tell us specifically about your experience working with our artist: From the beginning, the firm was happy that their client was happy. They were pleased with the look and feel, from the concept to the styles. They actually became nervous because the project was going “too smooth.” Geoff is really easy to work with. He did not need any micromanagement. He was able to adapt his schedule and process for the specific needs of our project. He was quick and most importantly I knew I could just trust him to create something great.


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