Lorraine Tuson + Riddell Williams
March 10, 2009
This past year, art director for Phinney/Bischoff Design House, Dean Hart contacted Scott Hull Associates looking for someone to take on the task of creating branding images for Seattle law firm Riddell Williams. Lorraine Tuson was carefully chosen and excitedly took on the task of not only re-designing and creating a promotional brochure; but creating the visuals for their entire brand. And she nailed it.
Riddell Williams representative Sheri Meyer says, “We were proud to send Lorraine’s work to clients and received positive feedback from members of our firm. She was very open to capturing my concept for her illustration, and eagerly received my direction, instruction, critique, etc. It was a fabulous experience.”
The firm needed something that would evoke a feeling rather than just be overtly content driven. They wanted images that conveyed their philosophy, approach, and goals using a series of words that would be put together an informative, quality promotional package in the form of a brochure. They also wanted the series to focus around a ‘circle’ theme. A circle being a powerful symbol of life, unity, and process—all elements that Riddell Williams strives to exemplify through their practice. The firm provides services to national and international companies who have very high-end clients, so an impressive presentation in marketing is crucial. Lorraine tells us that it was a great job for her since it stretched her as a conceptual illustrator. And ever the evolving artist, she thrives off a challenge.
