Scott Hull Associates

As reported in the Fall 2008 edition of FPO Magazine, Larry Moore was commissioned on a Thursday (for completion the following Monday) to create an illustration that depicted presidential hopeful John McCain’s marriage in a way that represented the considerable wealth and political influence of his wife’s family. After creation of a wordlist and thumbnail sketches, the art director and Larry isolated the bride’s bouquet – garnished with wads of cash – as a quick but subtle reference.

This illustration did the job nicely, meeting the tight timeline as well as Larry’s standing criteria for a successful illustration: “[It] gives an article a right brain balance to the left brain text, visually and quickly sums up the intent and content of the article, and helps set the tone of the writing.” Despite the success of the artwork, the magazine decided not to run it after all. We’re still not sure why.