An SHA artist’s big chance to brand an entire city
July 21, 2010Curtis Parker
Mesa, Arizona has a plan. The way they see it, their combination of resources makes them the optimal location for businesses in aviation, healthcare, tourism and education, so they’re launching a move-to-Mesa campaign encouraging those businesses to do just that. For help giving the campaign a visual voice, they brought in Curtis Parker.
His creative challenge: Keep the imagery simple yet bold. Maintain a business approach that covers all the bases. And once the project is underway, preserve the integrity of the original vision amidst a healthy amount of client input. To do this, Curtis worked closely with art director Art Lofgreen at Catapult Strategic Design through the entire process, keeping the ideas flying back and forth like dusty tumbleweeds roaming the Sonoran Desert. (In a business-focused sort of way.)
The end result connects the reader, whether it’s a tourist, teacher or captain of industry, to the city itself. It also connected with the client. The City of Mesa Marketing and Business Development Manager confirmed the positivity about their citywide revamp. “We look forward to promoting the campaign,” he said. “And Curtis Parker’s artistry, too.”
