Scott Hull Associates

An interview with the artist

Client: Thriving Family magazine

Art Director: Lexie Rhodes

Title of Project: Finding Friends as a Mother

Target Audience: Parents/families

What was the creative challenge? The magazine needed someone to capture the sense of two mothers sharing stories and companionship and represent it in an illustrative way.

How did you resolve the challenge? The art director had seen an older piece of mine which evoked the feeling and mood she was envisioning for this project. Pairing that with the new concept we came up with helped me pull it all together. Using a collage-style illustration, I was able to communicate visually just what they had in mind.

Share a little insight into your creative process? Having two children myself, I could personally relate to the article, so that part was easy. The concept of a shared speech balloon popped into my head out of the blue, like a lot of the concepts I end up using. The art director really wanted to see the mothers and perhaps a child in the illustration, so this provided a good way for me to incorporate both.

Lexie’s response to the finals was emphatic: “I am in love with these! They are truly beautiful.”