Scott Hull Associates

“A new decade of effective creativity.”

Why is this year different from the past years?
To start with, I’m a little wiser. As a result of the current market, the world of creativity and business is changing and I’m seeing opportunities to take our artists and myself, to a whole new level. With the passion of Scott Hull Associates to help others, it comes down to bridging the gap between creative and corporate. Collaboration and understanding the new culture of business is very important in creating a successful visual brand image. With insights learned from the challenging economy, we are excited not about only a new year, but a new decade.

What would you consider your “mantra” for the coming new year to be?
Original Art Works through Collaboration. I’m viewing 2010 as a new year of effective creativity. When resources are constrained, the key to growth is teaming up an analytic left-brain thinker with an imaginative right-brain partner. Look at the latest articles in Harvard Business Reviews, Business Week, or Fast Company magazines; they are blending creative and business minds.

What role does the client’s target customer or end user play in everyday business?
The new business model is building products around consumer needs, not the business needs. This is where original artwork can help client’s empower their customer. This is because original art can be tailored to more specific emotions of a targeted customer.

How important is open communication with a client?
Now more than ever, marketing executives and artists must listen and understand what the client is trying to say/achieve. The closer we can get to define the elements of a client’s desired customer experience, the more value, longevity, and uniqueness we can offer.

Why do you need a company like Scott Hull Associates?
STATUS QUO IS IN BIG TROUBLE. People yearn for change, they relish being part of a movement and they talk about things that are remarkable, not boring. I’m excited for the new era of visual branding. The marketplace (every marketplace) rewards innovation: things that are fresh, stylish, and new. After all, the best way to teach is through the eye and the hand. It’s harder to retain what we hear. Listen with your eyes!

We have had the privilege of working with some of the best and brightest in the art world. And I would like to personally thank them all for such incredible business over the years and a continued partnership into the new decade.