David Reinbold + Coke Zero + Crispin Porter Bogusky
January 21, 2009
Coca-Cola had a very clear idea of what they wanted when they hired veteran David Reinbold for their latest Coke Zero ad. He closely followed their direction and created an eye-popping, thirst-inducing visual that communicated the exact energy and timeless sense of fun Coke desires to bring to all their images. Wishing this particular story to have a more urban feel, David used a range of grays, whites, and the classic Coca-Cola red to make the piece really emerge with a style and feel that is his trademark.
Sheri Radel and Hillary Jackson with Crispin Porter + Bogusky, the project coordinators for this piece, were very happy with the outcome because David captured their concept perfectly.
David shares that he was even stopped while traveling and asked if it was his work on the ad. Notoriety at its finest!
