My wife would always hold up a Celestial Seasonings tea package and say, “honey you should be doing work for them”. I would say, “yep, that would be the coolest”. Thank God He heard my prayer and they called me and said they had wanted to work with me for years. The opportunity came when [...]

For the last 3 decades I’ve dedicated myself to the world of visual thinking. You could call it commercial art, illustration, illustration design, or just plain art. Now I’m seeing an opportunity in this creative era to bridge the gap between art and commerce. So began this little survey… I created this survey as a [...]

Illustrator Michael Bast has worked for over 20 years within the same group of clients. They just keep coming back. And although Michael himself would humbly downplay many of the rave reviews and superfluous praises he receives, they are genuine. As the representative at Celestial Seasonings said, “You think we’re gushing—but it’s all true.” A [...]

Turning Leaf is turning over a new leaf. Or so is the clichéd, yet apropos, theme of the newest promotion for the winery. Launched this past December and art directed by Liza Butler, Turning Leaf needed something to differentiate them from the 8,000 other wine brands currently on the market. The company came to Scott [...]

The world’s most famous unknown artist has struck again.  Michael Bast, working with Winnie Edwards of Celestial Seasonings, has re-designed the classic “Zinger” box for Celestial Seasonings.  This over-haul of the “Zinger specific” brand (the flavors range from Acaí Mango to most famous, Red Zinger trademark tea) is the most expansive Celestial has done in [...]