Mark Riedy’s use of maxiumizing vector has now tapped into animation. Chicago agency, A. Eicoff & Company commissioned Mark to assist in developing a 30 second commecial for Amdro Firestrike. Mark simply provided the artwork in layered files based on John Postlewait’s direction and Radar Studios gave it life. As they say, if it’s not [...]

For the last 3 decades I’ve dedicated myself to the world of visual thinking. You could call it commercial art, illustration, illustration design, or just plain art. Now I’m seeing an opportunity in this creative era to bridge the gap between art and commerce. So began this little survey… I created this survey as a [...]

Project: Budweiser Clydesdales Brand Icon Creative Firm: Switch Illustrator Designer: Mark Riedy Creative/Art Director: Zach Hicks Mark: Whenever you are asked to work on a long-standing iconic image such as the Budweiser Clydesdales, the biggest challenge is striking a creative balance. The art already has a name for itself. You want to add your own [...]

Scott Hull Associates artists share how an infinite variety of feelings can come out of 26 measly characters. I love typography work because it can allow me to play a little more than my editorial-style illustration. I get to think about what the words mean, the emotion that it needs to portray, and go from [...]

Teachable Moment A brilliant idea can change your life. Just ask Steve Jobs. And think about it – how would one incredible idea affect your work? How would it affect your personal creating? Your career? Your confidence and opportunities? These days, new ideas aren’t just inspiring; they’re essential. A narrow-gauge mindset doesn’t work in modern [...]

An Artist Interview Client: TIME for Kids Art director: Drew Willis Title of Project: Earth Day Cover Target audience: Elementary School kids What was the creative challenge? To create a composition that depicted believable characters and make-believe environmental super-heroes, all in a very short time frame. How did you resolve the challenge? I owe a [...]

An interview with art director, Victor Jantzen Client: LPK Title of Project: Red Baron Pizza- character development/update Target audience: Consumer Food Market Customers What creative/business goals did you have with this project? The objective was for LPK to contemporize the overall brand look while incrementally elevating the quality impression and delivering a more authentic “pizzeria” [...]

Christopher Chadbourne Associates contacted Scott Hull Associates once again seeking collaboration with Mark Riedy and Curtis Parker. Well respected individually in the industry for both of their years of creative illustration and high quality finished products, both Mark and Curtis were perfect for what the Tampa Bay Historical Center needed for it’s grand opening. Vice [...]

Creating a unique look can be a messy process. The in-house department for WebMB came to Scott Hull Associate’s Mark Riedy, looking for a contemporary, behind the scenes illustrated guide for the “Child Symptom Finder”. Starting at birth and going to 6 yrs., this tool provides an illustrated look at different problems your little one [...]

Christopher Chadbourne Associates contacted Scott Hull Associates once again seeking collaboration with Mark Riedy and Curtis Parker. Well respected individually in the industry for both of their years of creative illustration and high quality finished products, both Mark and Curtis were perfect for what the Tampa Bay History Center needed for it’s grand opening. Vice [...]