Case Study: The Triad Stage
September 24, 2008
Situation:
-Make a large community aware of a Broadway style theater, whose only drawback was a slim marketing budget
Our Strategy:
-Match the quality of Broadway style poster artwork using SHA artists like Penelope Dullaghan, Lorraine Tuson, Curtis Parker, and Larry Moore.
-Place posters throughout the city, as well as the theater exterior and let the word of mouth promote Triad Stage in social circles
Results:
-Triad Stage, the alternative community theater, has seen an average attendance increase of 23% annually since collaborating with Scott Hull Associates.
