Case Study: The Great American Ball Park
September 22, 2008
The Situation:
-The Cincinnati Reds were building a new stadium
-Future taxpayers were hesitant towards the stadium due to tax increase.
-Old memories had to be maintained while establishing a new era.
Our Strategy:
-Show the fans that the city understands their concerns.
-Create art for the ballpark’s logo, exterior bas-relief, and two murals, all created by Illustrator Mark Riedy.
-Showcase that the great teams in Reds’ history translate to artwork.
-Capitalize on the rich history of the Great American Ballpark.
Results:
-The entire visual identity, both inside and out, was created for the ballpark.
-Won the approval of skeptical fans.
-Artwork was created in a similar fashion to those created in the 1930′s, invoking a well-needed dose of nostalgia.
-Entryway to the stadium is the most photographed area of the entire city.
For more examples of Mark Riedy’s work, be sure to view his portfolio.
