Case Study: Joe Autocar
September 22, 2008
Situation:
-Develop a memorable giveaway to be used at “Waste Expo” in Atlanta.
-Re-invent the perception of the garbage industry through a positive image.
Strategy:
-Our idea was to develop a super hero figure that would re-appear each year within the booth, as well as on t-shirts and signage.
-Rob Schwager developed a tough guy named Joe Autocar, a character that represented hard work, friendliness, and a desire to help his community.
Results:
-Autocar received great reviews from the attendees at the show, and some of them wrote to the Autocar to thank them for uplifting the profession.
-The client also decided to expand Joe’s influence, making him the honorary mascot for the company’s advertising campaign and building their brand around the character.
-Rob Schwager’s extensive experience in the comic book industry allowed him to create a stronger brand for Autocar through a unique method of Visual Storytelling.
See more of Rob Schwager’s work.
