Scott Hull Associates

Indianapolis Power and Light Company came to Scott Hull Associates with the need for an artist to partner with them in communicating their commitment to environmental preservation, protection and renewal. Because of her organic style and deft ability to tell a story, Scott Hull artist Penelope Dullaghan was brought into the project.

Together IPL and Penelope created the IPL Environmental Stewardship Report. The Report reinforces IPL’s philosophical position on environmental stewardship, while also quantifying examples of the wide range of specific actions the company has taken to bring its principles into practice. Distribution of the Report began on March 20, 2008, and so far every commenter has praised the Report’s effectiveness. Penelope’s illustrations add a warmth and creative explanation to the company’s very important message: eco-friendly living.

Ryan Noel, the creative director has this to say about Penelope and the project, “Gosh, where do I start? Working with Penelope- or Lope as I now know her- was a true collaboration. I gave Lope starting points for ideas, and certain constraints, but wanted her to really be a part of the process. She really came through. Her background, having spent time in Indianapolis, proved valuable as well. She took feedback, and offered solutions that were dead-on every bloody time, and on time, too. She turned work around exceedingly fast without sacrificing the aesthetic.

And fun to work with? Oh yeah. We should start calling her Funelope.”