Case Study: HGTV
September 9, 2009
Scripps Howard needed branding for its television show productions. Knowing that a creative and concise illustration series was the perfect way to communicate with their audience, they contacted Scott Hull’s Von Glitschka to develop an on-screen and animation friendly mark for use in their TV and print collateral.
As Von describes, “Clarity is the key to onscreen design because it has to be understood and read within seconds. Simple but well crafted marks to help brand a program.”
The finished product earned Von a standing role in the company’s visual brand management for various other websites. As design director Richard Lacy says, “Being a part of the HGTV family, we had a huge responsibility to create a brand image for HGTV’s FrontDoor.com that would both resonate with our core audience and help us establish our own unique look and feel. Working with Von was one of the best decisions we made. His work helped make FrontDoor.com stand out in a very crowded category, and we couldn’t ask for a more creative, more flexible and more trusted partner. You’re in very good hands when you’re working with Von.”
To see an animation of the work, click here: http://www.vonglitschka.com/2009/08/17/cool-houses-daily/
