Andrea Eberbach, Larry Moore + Panera
November 18, 2009
SHA Artist/Illustrator: Larry Moore and Andrea Eberbach
Art /Design Director: Jay Jung
Project: Panera in store murals
Panera’s brand is focused around artisan breads with a lifestyle element. Within that perimeter, the art directors for the world famous company are trying to build a visual brand image, through illustration. They selected Larry Moore and Andrea Eberbach because of their contemporary styles. With each artist working on a separate project, Andrea’s illustrations were placed in west coast stores, Larry’s on the east coast.
Larry had this to say about working with Panera, “While Jay was very forthcoming about what he wanted, he was also very clear about what he didn’t want. He didn’t want people sitting around in a café eating. No clichés. He wanted something broader. Jay explained the visual he wanted, of two worlds connected by a baker and his peel (the long-handled bread spatula). The next part was easy.”
Larry’s work was geared more towards the European neighborhood feel (pictorial scenes), which was depicted through his plein air style. While Andrea’s illustrations were focused on stronger graphics and shapes. Her style represented the individual in daily life, enjoying the comfort of home, relationships, etc.
Jay Jung, Panera’s Vice President Design Creative, first worked with Andrea, Larry, and assorted other Scott Hull Associates artists a few years back when developing other artistic visuals for the eateries. Jay says, “In my past experience with these artists, knowing the strength and visual impact that both Andrea and Larry have given brands, I knew that with their artistic deftness combined, it would be an impactful and elevated look and feel. I knew the results would make Panera a stand-alone collector.”
The CEO of Panera fell in love with the paintings so much, that the original art is hanging in his personal office.
