Scott Hull Associates

Art director Soni Kercheval was directing a project for St. Vincent Hospital that’s goal is to emulated individually the core values of the institution and include symbolism that describes those values in a way that is visually exciting. The hospital wanted employees to be reminded daily, in an attractive and engaging way, of the path they should be walking. Andrea Eberbach was asked to work closely with Soni and a committee of 13 other members to fully capture the spirituality of the Catholic hospital along with the aesthetic message they wanted the signage to convey.

Andrea used a style for this project that was very graphic and played with color and interactions of shapes. The first pieces were printed as large banners that hung in the entryway to the corporate offices. Consequent pieces were printed in smaller batches and hung in different areas. Andrea says, “The style had to stand up to the various size requirements. Keeping it simple and readable was paramount.”

Andrea’s final result was highly praised and the client was extremely pleased right out of the gate. Soni expounds, “We have had the pleasure of working with Andrea on a number of projects. She is a rare combination of a highly creative individual who understands the business side of the art world. We will work with her whenever we can!”