Scott Hull Associates

Client Interview with Adrienne Pitt Artist/Illustrator used: Meg Hunt Title of project: Gardening section, Jamie Oliver magazine Describe your target audience/client base: Those who are fans of Jamie Oliver and his work and food, those who love to cook and desire to get more involved in cooking, or those who are interested in a gorgeous [...]

There are a lot of art books out there that are how-to’s – How to mix color, how to paint a face, dealing with composition and drawing, etc. But in the many, many paintings I’ve looked at over the years, my first thought is hardly ever, “How did the artist paint that?” Instead, I’m wondering, [...]

Artist Interview Client: RAZ Imports Art director: Ken Row Title of Project: “Bug Me” product line – Ladybug pattern What was the creative challenge? The main challenge in licensing is trying to come up with a sellable idea that hits a broad range of tastes. Then you have to choose the right colors and produce [...]

Teachable Moment A brilliant idea can change your life. Just ask Steve Jobs. And think about it – how would one incredible idea affect your work? How would it affect your personal creating? Your career? Your confidence and opportunities? These days, new ideas aren’t just inspiring; they’re essential. A narrow-gauge mindset doesn’t work in modern [...]