Scott Hull Associates

Situation:
-Make a large community aware of a Broadway style theater, whose only drawback was a slim marketing budget
Our Strategy:
-Match the quality of Broadway style poster artwork using SHA artists like Penelope Dullaghan, Lorraine Tuson, Curtis Parker, and Larry Moore.
-Place posters throughout the city, as well as the theater exterior and let the word of mouth [...]

Situation:
-Develop a memorable giveaway to be used at “Waste Expo” in Atlanta.
-Re-invent the perception of the garbage industry through a positive image.
Strategy:
-Our idea was to develop a super hero figure that would re-appear each year within the booth, as well as on t-shirts and signage.
-Rob Schwager developed a tough guy named Joe Autocar, a character [...]

The Situation:
-The Cincinnati  Reds were building a new stadium
-Future taxpayers were hesitant towards the stadium due to tax increase.
-Old memories had to be maintained while establishing a new era.

Our Strategy:
-Show the fans that the city understands their concerns.
-Create art for the ballpark’s logo, exterior bas-relief, and two murals, all created by Illustrator Mark Riedy.
-Showcase that [...]

Some have argued that illustration is dead. Well, Scott Hull begs to differ. In the latest edition of Computer Arts Magazine, he explains how Illustrators can take simple steps to survive the increasingly difficult market and secure a bright future.
From the article:
“As I see it, we’re living in a period of disruptive technology, where timecrunches, [...]

Scott Hull Associates is happy to announce the winners of the Trigger Award for the third quarter of 2008. The Trigger Award celebrates the success resulting from the collaboration of SHA clients and SHA artists, as measured through tangible, real-world results. The name is derived from what our clients intend to achieve with [...]

Curtis Parker recently finished a series of cards for the Boy Scout Annual Report. The cards feature many of the items common to a Boy Scout’s backpack, items like canteens, compasses, flashlights, etc.
More importantly, the illustrations supplemented the message the client was hoping to achieve. Each card carried its own message about the future of [...]

Graphic Design USA Magazine recently published their “Packaging Design” annual, which celebrates great achievements in packaging design. Michael Bast, or as we call him, “The World’s Most Famous Unknown Artist,” was honored when his work for Hidden Valley Ranch was featured in the publication. See the winners, including Michael’s entry, over here.
Take a look in [...]