Scott Hull Associates

Our Process

January 9, 2011

From the spark of an idea to roaring success – we can help you every step of the way.
It works like this:

1. Concept
You tell us about your audience and what we’re trying to show them. Outline the project’s scope and format along with its content and messaging.* We give you visual ideas, usually in the form of black and white sketches that help us explore different approaches.

2. Presentation
Together we fine-tune the idea(s) until we’ve got a solid, strategic visual for the big unveiling to your customer. If needed, and if budget allows, we’ll provide an additional refined sketch or two and make sure we’re good to go.


3. Image Development
The idea is a hit. We’ve addressed any feedback together, addressed any new findings that can help streamline the strategy, and it’s come down to confirming details. Where will the finished art appear? How big? Will we need an online version as well? Are there any offshoot elements that could help the overall cause?


4. Final Art Production
Presto. A brainstorm is transformed into a living, breathing illustration. We both take a step back, try to look at it with fresh eyes and make any last-minute tweaks to keep it perfectly aligned with the original strategy. Now it’s time to pop corks and discuss the next project.

- – - – - – - – - -

**1b. Pricing
It’s sometimes the most stressful part of a project, but it doesn’t have to be. Asking the right questions up front can help us maximize your investment in the long run. Here’s some of what we need to know – you’ll talk through a few more details with Scott before we get underway.

Scope
What’s the job description and underlying needs?
What is your customer expecting? (And how can we exceed it?)
Technical stuff – Color or B/W, size, format, etc?
What reference materials will we work from?

Schedule
Current deadlines
Reasonable deadlines
When can we start?

Usage
Is the art making, say, a one-time appearance for an internal presentation, or is it the image that will appear in print, broadcast, online and flown from blimps as the new key to branding a global corporation? That all affects cost too.

It’s a lot of questions, we know. We also know how important it is to get this step right.


Scott Hull, Visual Ambassador

January 6, 2011

As a designer-turned-creative-entrepreneur, Scott Hull is well aware of the demands of creativity. Early on, he learned the ins and outs of the business, and realized he enjoyed assembling the right team to pull off a project as much as the hands-on designing part. This realization led to a new creative alliance serving other artists, art directors and designers, and over two decades later this group has grown to 20-plus exceptional artists and an equally talented management team. Thanks to Scott’s mastery of the networking system, he has connections all over the globe, in various stations of the commercial art world. And if he doesn’t know someone directly, he knows someone who does.

Call him an agent if you like (he’s a pretty easygoing fellow), but Scott carries business cards that read “Visual Ambassador,” and that’s how he introduces himself. Bestowed with this title years back by a friend, Scott discovered it fit him perfectly.

For 30 years now, Scott has looked beyond the traditional rep model, choosing artists not only for their distinctive styles but for their professional demeanor as well. All of the artists on Scott’s team exude professionalism. And in an art world of prima donnas, it’s a refreshing experience to work with artists who understand the concepts, produce on time, and genuinely love their work.

Scott is also an involved member of AIGA and American Association of Museums, and frequently acts as an advisor to colleges and universities and a contributor to such books as Fresh Ideas in Promotion, Artist’s and Graphic Design Market, and The Power of Logos.